Once the commencement ceremonies have taken place, the annual tradition of Parsons Festival is underway! The design school presents all of the associate, undergraduate, and graduate students' works in their respected disciplines. Located in NYC's Village neighborhood, the festival is housed inside the Parsons buildings, galleries, and show rooms displaying masterpieces in architecture, fine art, sculpture, fashion design, illustration, graphic design, textiles, screen and 3D prints, web design, and much much more. The festival is open for a weekend after launch day. Students, family, alumni, faculty, friends, and the general public are welcomed to come and enjoy the festivities. The campus grounds explode with life after the prior sleepy of school-wide final examinations. The festival buzzes with music and food, presentations, champagne toasts, exhibitions, and award ceremonies.
Video playing at Grad Fair created by me
For a few weeks leading up to the Parsons Festival, marketing and promotional events take place on campus at The New School, in the local media, and online. The purpose for the build-up is to generate excitement for the culminating event during the last week of the semester. This is a snapshot of one promo pop-up, Grad Fair.
Swag bags with Parsons Festival Logo and marketing materials are given to all that stop by!